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Pure Electric
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Why Forward Facing?
It's time for a whole new riding position. More comfortable. More secure. More natural. More fun. Learn why we reinvented the e-scooter.Electric Scooters
We have a great range of electric scooters for adults and children's electric scooters to choose from. The world’s fastest-growing solution to urban congestion and pollution, e-scooters are the next step in freedom of movement and a cleaner future.Accessories & Parts
All the electric scooter accessories you need to keep you and your e-scooter safe and in peak performance.Save Over £200 On All E-Bikes
Mid season sale now on!Up To 10% Off Top Brand E-Bikes
Steer clear of the rising commute and fuel costs. For a limited time only, get up to 10% off our select range of top brand e-bikes and start enjoying the smarter, greener, more independent way to travel.Save £100s On Top Brand E-Bikes
Steer clear of the rising commute and fuel costs. For a limited time only, get up to 10% off our select range of top brand e-bikes and start enjoying the smarter, greener, more independent way to travel.25% Off Pure E-Bikes
25% Off Pure E-Bikes£100 Off The Limited Edition Gumwall Pure Air Pro
£100 Off The Limited Edition Gumwall Pure Air ProPure Air Pro LR Electric Scooter
Pure Air Pro LR Electric ScooterSave £70 On The Pure Air - Now Just £379
Save £70 on the Pure Air e-scooter - now just £379 | Limited time offerUp to £100 Off Selected Pure E-Scooters
Up to £100 off Pure e-scooters - Limited time offerSave £100 On The Pure Air Pro - Now Just £499
Save £100 on the Pure Air e-scooter - now just £499 | Limited time offerLimited Edition Pure Air Pro - Gumwall Tyres
Limited Edition Pure Air Pro - Gumwall Tyres2022 E-Bikes
The latest 2022 model electric bikes from our leading range of brands. These e-bikes are new-year models for 2022, complete with the latest equipment, specs and colours. All our bikes come built and ready to ride.Up To 30% Off E-Bikes
Save up to 30% on the latest electric bikes from the world's most popular e-bike brands. However, you ride, choose from hybrid, folding, mountain, road and cargo e-bikes, with top brands including Orbea, Specialized, Raleigh, Scott, Brompton and more available with exclusive offers.Pure Electric Homepage
Pure Electric is the UK’s leading specialist electric scooter and electric bike retailer, stocking market-leading ranges of e-scooters, e-bikes and accessories.Clothing
Never be caught out wearing the wrong kit with our practical and stylish e-bike and e-scooter wear.Electric Cargo Bikes
Built to carry more, electric cargo bikes rule the roost when it comes to transporting luggage on two wheels. With specially-designed frames that can help you carry larger, heavier loads, cargo e-bikes are fast becoming a viable eco-friendly, healthy alternative to the car for life’s everyday transport tasks.Electric Bikes
Discover the UK’s leading collection of electric bikes at Pure Electric, including electric mountain bikes, electric road bike, electric hybrid bikes and folding electric bikes! Whether you want to ditch the car for a cleaner mode of transport, make your two-wheeled commute that much easier, or simply want to rediscover the freedom of the humble bicycle.10% Off Top Brand E-Bikes
Steer clear of the rising commute and fuel costs. For a limited time only, get 10% off our select range of 2022 Specialized, Orbea and Cube e-bikes and start enjoying the smarter, greener, more independent way to travel.
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